So Google has gone all mediaeval, and are apparently penalising websites for unnatural linking practices. How they can tell the difference in a natural and unnatural link is somewhat obscure but they seem to do a pretty good job of getting rid of the complete garbage. And by complete garbage I mean links that are placed on posts and articles which make no sense in English or are completely spun or copied content.
Assuming, of course, that their intentions are good this should be a good thing, not just for searchers, but content creators also. Sadly–their intentions seem to be–to make as much money as possible as quickly as possible, with no regard for user experience or quality content creators.
I somewhat base this observation on the poor quality search results I’m seeing at the moment. But, at the end of the day, Google is a business, and their primary goal MUST be to make money for their shareholders. The simple fact is, Google now favours “authority sites” over almost any other type of site, and this means life just got a whole lot harder for the small Webmaster.
The recent Google updates to their algorithm are not just about removing web spam and they are certainly not just about unnatural linking. Perhaps most significant change as far as linking goes is Google’s recent de-indexing of certain blogging networks, such as Build My Rank.
This is actually rather nice of Google. If you think about it, Google have gone to the trouble of telling us what they consider to be unnatural linking by de-indexing all these blog networks. Now we know what to avoid. Article directories the same.
As an Internet marketer and SEO specialist I have used many of the blog networks and other link networks, so I can speak from personal experience when I make a list of sites that have been de-indexed. I was a member of one way links and unique article Wizard, and I had sides of my own in both of their networks. These sites have all been de-indexed. I cannot speak for the entire one-way links or unique article Wizard networks because I’m not privy to all the sites, but I can speak for my own.
What does this mean?
Basically, it means off-site SEO just got more expensive. The less expensive networks, that provided generic sites allowing people to post generic drivel, have all been de-indexed, so now we will not be tempted to use them. Unfortunately, there are not many alternatives to these networks and a lot of people will find themselves gone bust-and soon. If all your ranking was based solely on low quality blog networks, then you are out of luck. If, on the other hand, you have been a little forward thinking, then you will have had a wide variety of places to add links to your site from. Linking is not the be all and end all of successful SEO, but it is certainly important.
So, how does one go about getting natural links?
Well, you can start by writing fantastic content, as Google was apparently trying to reward fantastic content with this recent change. The must say, that is rather entertaining because one thing is certain–algorithmically identifying quality is next to impossible. All Google can hope to do is reward if authority sites. Sadly, this seems to be the tack they have taken.
Writing fantastic content (or creating video content) that attract natural links is easier in some niches is than it is in others. Product reviews for example, are unlikely to attract many natural links, so another approach is needed. Social networking may be a more appropriate approach when attempting to get links to product reviews. Assuming, of course, your quality is high; by no means a given, judging from the product reviews I see scattered around the Internet.
- Expert advice on SEO – Mark Knowles
- Google’s Blog Post on Penguin – Matt Cutts